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Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)

Search engine optimization (SEO) and online video

Search engine optimization (SEO) and online video

SEO can put you ahead of the competition. Statistics show that a website homepage containing a video is 53 times more likely to appear on the first page of Google search results than a site without one. Using videos as part of your marketing strategy will improve your search engine rankings. This will place you ahead of your competition and increase the traffic to your site.

SEO process

Get the search engines to locate your videos

Videos can be shown on the internet in many places such as, on a website, in blogs, on social media platforms etc.

With proper optimisation, video increases the chance of a front page Google result by 53 times. (Forrester, January 2010)

A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

Photo Source

A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. Multiply 30,000 by 60 seconds – a common length for a promotional video – and you get 1.8 million words. Slightly tongue in cheek but you get the idea!