Interview videos are powerful communication and marketing tools, both online and offline. Interviews are a great way of communicating and presenting information quickly.
Customer testimonial videos and vox pop are other kinds of interview videos where very satisfied customers speak highly of your company, its products and/or services.
Interview videos convey information and often include personal testimonials about a company’s product or service. A company can include in the interview video, company executives, employees, and/or current customers to build trust and connect with potential customers.
Interview videos are a great way to communicate a message directly to a target group, whether it’s a Managing Director giving a sales strategy brief to his staff or a CEO launching a new product or service.
Putting a face to a business allows you to make a connection with potential customers and builds trust.
Usually, interview videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. Research has shown that an Interview video is four times more engaging than print media.
- Very engaging
- Communicate a key message in a personal way
- A customer testimonial is a very powerful form of advertising
- Inform customers and staff
We can identify your target audience and conduct the interview accordingly. We can shoot an interview video that would answer the questions we and others would have.